Donations via sms

Disaster Emergency Committee ‘Asian Tsunami’ Appeal

A natural disaster of the largest magnitude was followed by one of the biggest fundraising appeals of all time - one which involved the widespread use of mobile phones to collect donations from members of the public.

Operators joined forces to create a no-fee donation mechanism which allowed mobile users in the UK to text the word DONATE" to a short code with the full amount donated to charity.

During the recent Live8 anti-poverty concerts held as part of the Global Call to Action against Poverty, mobile phones were central to spreading news of the events and text messaging was used by members of the public in the UK to enter a ticket lottery with profits – almost $6 million – going towards Live8 projects in the country. The UK Live8 fundraiser remains the most successful mobile fundraising campaign to date.